1
Capture deep behavioural signals
We track time on page, scroll depth, repeat visits, product exploration, and AI chat engagement—not just clicks. These signals feed our real‑time intent engine.
New
From clicks to conversations, outcomes, and intent.
Reinvent pay‑per‑click around real intent, not random traffic.
NovaPPC is an AI‑driven ad platform that replaces legacy PPC with Pay‑Per‑Intent, Pay‑Per‑Outcome, and Pay‑Per‑Conversation—so you only pay when users actually care.
How it works
From click‑based ads to intent‑driven journeys
NovaPPC doesn't wait for a random click. It listens for rich behavioural signals, predicts intent, and only charges you when users cross meaningful thresholds.
2
Predict intent and outcomes with AI
Our models score each session for purchase intent, lead quality, and likelihood of conversion. You choose which thresholds should trigger billing.
3
Trigger the right pricing model
When a user crosses your threshold, we classify the event as Intent, Outcome, or Conversation and bill accordingly—so spend always maps to value.
4
Optimise for lifetime value, not vanity metrics
NovaPPC learns which journeys lead to high customer lifetime value and automatically shifts budget towards those patterns, not just cheap clicks.
Pricing models
Three ways to pay only for real value
Mix and match models per campaign. Start with intent, graduate to outcomes, and experiment with AI‑driven conversations as your funnel matures.
Model 01
Pay‑Per‑Intent (PPI)
Scroll depthTime on key pagesRepeat visits
You pay when a user demonstrates verified interest—for example, viewing pricing, exploring features, or returning within a set window. Ideal for awareness and mid‑funnel campaigns.
Model 02
Pay‑Per‑Outcome (PPO)
Sign‑upsTrialsAdd‑to‑cart
You pay only when a micro‑conversion happens: email capture, trial start, demo request, or add‑to‑cart. Perfect when you know which actions reliably predict revenue.
Model 03
Pay‑Per‑Conversation (PPCv)
AI chat journeysProduct Q&AGuided buying
As users engage with your AI assistant—asking questions, comparing plans, or configuring products—you pay per qualified conversation, not per click.
Plans
Start small, scale with confidence
Transparent platform fees plus flexible pricing models. No keyword lock‑in, no opaque auctions, no surprise bills from bot traffic.
Plan
Platform fee
Billing trigger
Ideal stage
Launch
Early‑stage
From £290 / month
Pay‑Per‑Intent only
Pre‑PMF, validation, small teams
Growth
Most popular
From £690 / month
Intent + Outcome
Scaling acquisition, clear funnel
Scale
Custom LTV models
Talk to us
All models + LTV‑based pricing
High‑volume, multi‑market teams
Only pay for verified humans. All plans include fraud detection, bot filtering, and human verification at no extra cost.
Why NovaPPC
Traditional PPC vs intent‑driven pricing
If you're still paying for every click, you're funding noise. Here's how NovaPPC changes the economics of acquisition.
Dimension
Traditional PPC
NovaPPC
What it means for you
Billing trigger
Every click, regardless of quality.
Only when users show intent, complete outcomes, or engage in conversations.
Pay for value, not volume
Lower wasted spend, higher signal‑to‑noise ratio.
Targeting
Keyword lists, manual bidding, guesswork.
AI‑matched semantic and behavioural targeting, no keyword spreadsheets.
Faster setup, smarter optimisation, less manual overhead.
Fraud & bots
Reactive filters, limited visibility.
Multi‑signal human verification and anomaly detection by default.
More budget reaches real people, not click farms.
Optimisation goal
Cheaper clicks and higher CTR.
Customer lifetime value and downstream revenue.
Acquisition strategy aligned with long‑term growth.
Ready to reinvent your PPC economics?
Share a bit about your funnel and we'll design a pilot that replaces a portion of your existing PPC with intent‑driven pricing—so you can see the impact before you commit.
You're on the list
A strategist will reach out within one business day to start designing your blueprint.